Frequency is a personalization concept created for the Amazon Music × Pratt Product Design Challenge. It explores how Amazon Music could recommend music based not only on listening history, but also on a listener’s current mood, intent, and openness to discovery.

I designed an experience that uses these signals to balance familiar favorites with new music. By connecting identity, discovery, and recommendations, Frequency offers listeners a more personal and expressive way to navigate Amazon Music.

The Digital Asset Library is a shared creative system built to support the scale and complexity of Nike’s digital ecosystem.

I led its evolution into a creative-facing tool that connected campaign knowledge, channel context, and production learnings across teams. The system helped Creative, Product, Marketing, and channel partners work from a shared understanding while making each campaign easier to scale.

Back to Sport is one of Nike’s biggest seasonal moments, bringing the energy of a new school year back to sport. For Summer 2024, I led the North American brand system, shaping how “Go Back Better” came to life across the consumer journey.

Working across brand, digital, and campaign experience, I built a creative system that could carry one recognizable idea from first impression to purchase, while giving teams room to adapt it across channels, markets, and moments.

Member Days is Nike’s biggest celebration of its members, turning the benefits of membership into a brand experience people can actually see and feel. I helped shape the North American campaign across brand and digital, building an expression that celebrated the individuality of Nike’s member community.

The work carried that idea across the consumer journey, bringing storytelling, product, and membership benefits together into one connected experience.